When the Milwaukee Brewers revitalized American Family Field, a key focus was the team store renovation. The goal was an exciting retail experience with dynamic LED signage. Budget constraints and unsightly green I-beams posed challenges. The initial vendor’s LED products were too costly, so the Brewers turned to ReveLux, recalling a positive encounter at Infocomm. ReveLux provided an affordable solution with their StoryGlass Ultra series CrystalFlex displays. They included a main end cap display and four additional displays to transform the I-beams into vibrant elements. The IP65-rated modules were perfect for the high-traffic environment. Integrated via a Novastar MX30 processor connected to the stadium’s Tripleplay IPTV system, the displays ensured accurate colors and dynamic range. The revamped team store now features bold signage, promoting merchandise effectively and enhancing the atmosphere of American Family Field. The displays turned aesthetic issues into engaging assets, achieving an immersive retail environment.